Short Story was built on a simple idea — that the most meaningful gifts are the ones that tell a story.

When we discovered Short Story, it felt deeply personal. As the family-founded team behind Hippo Blue and Popic, and customers ourselves, we saw an opportunity to honour what people already loved while thoughtfully continuing its next chapter.

Today, Short Story is part of our family. We're bringing back favourite collections, refining every detail, and creating meaningful new pieces with a renewed focus on quality, design, and storytelling. Because the best gifts become moments, memories, and stories that stay with you. We're proud to carry Short Story into its next chapter.